For the Waxy Candles brand identity project, I aimed to create a design that genuinely reflected the company’s core values: sustainability, authenticity, and a deep connection to nature. The visual concept was developed to enhance the natural essence of the product, translating its purity and simplicity into every design element.

I selected a color palette inspired by nature, using bold green and pastel white, both evoking the soft tone of natural wax and the calm atmosphere associated with their scents.

The logo, packaging, and business cards follow a cohesive and minimal design system, where every detail is thoughtfully crafted to convey balance and harmony.

In the product photography, I incorporated natural elements like leaves, stones, and raw textures to frame the candles and highlight their organic character. The final outcome is a sensory-driven identity—emotional, elegant, and able to evoke the fragrance of the product even before it’s lit.